Become An SEO Specialist With Semalt!
Every business wants to grow and succeed. Currently, it would be really hard to find customers if you only focus on acquiring them from offline activities. That's why most entrepreneurs know that the basis of business development is a strong website, which occupies high positions in Google search results. In this task, the positioner's help is invaluable.
SEO Specialist - Who is it?
An SEO Specialist is commonly known as a website positioner. Less commonly called SEO Specialist. This profession is also called the profession of the future. The history of this profession does not go back far and is closely linked to the development of the Internet. Every SEO positioner must have a thorough knowledge of how search engines work and keep track of any changes in the algorithms, as his / her tasks include optimization and positioning of websites.
The result of an SEO specialist's work is the website's high position for certain keywords in the search results. It is quite a difficult job, as it requires you to constantly expand your knowledge and keep up with the ever-changing standards of website creation in terms of the highest possible position in the search engine rankings.
A few years ago, websites with a mobile version or RWD were an exception in the market. Today, it is the prevailing norm, as most of the searches of internet users come from mobile devices. Google is also moving in the spirit of progress by introducing the mobile-first index, where website content on phones is crucial for positioning on computers as well. The positioner has to be up to date with all the new features in the market. Otherwise, he/she will start losing his / her SEO efficiency, losing customers, and reducing his / her revenue.
Where do I start to become an SEO specialist?
The career path of an SEO specialist can vary. The key, however, is to learn about existing SEO techniques that make a website friendly to both search engines and users. At the same time, you need to know what actions to avoid so as not to expose your website to the penalties imposed by Google, especially algorithmic ones.
The positioner must also know the SEO tools that are useful on a daily basis. In any case, knowledge is the basis on which to build experience. Currently, there are free or paid SEO courses (for beginners and advanced), so willing people can easily train in this field.
An internship with an SEO agency provides a solid foundation - it allows you to gain invaluable experience and industry contacts. It also allows you to build the image of a trustworthy professional SEO specialist.
An effective SEO who produces results for his or her clients may continue to work in the agency and get further promotions, which is automatically associated with a pay raise. However, many SEO specialists choose a different professional development model. Some are freelancers and are not permanently associated with any agency. In turn, others decide to start their own website positioning business.
What do you need to know to become an SEO specialist?
The hardest part is always starting and convincing others of yourself. So how can a graduate student land a position as a positioner when SEO agencies are looking for qualified specialists with at least 2 years of experience?
The key to success is personal development and investment in yourself - in this case, knowledge in the field of positioning.
You can also create your own blog in a non-competitive area and position it yourself on Google. Either way, it's a great way to turn your knowledge into action. Your own website can be just the ticket to working at an SEO agency. When you achieve success, meaning high positions in search results, it's worth showing up at the interview.
Every SEO specialist needs to have a very broad skill set, broad knowledge, and skills, not just strictly technical.
Some personality traits are helpful. First of all, analytical thinking and creativity help in work related to the analysis of competitors and their strategies to build a position on Google.
The positioner must also demonstrate quick decision-making and good work organization, especially since remote work is also possible in this profession. It is good when he / she can also reset his / her mind and rest effectively after several hours of sitting in front of the computer.
In terms of technical skills, it is helpful to know at least the basics of several programs and programming languages. These are mainly HTML and CSS (knowledge of PHP is an added advantage), as optimizing a website sometimes requires code changes. Knowing how to operate the server and hosting is handy. The work of an SEO specialist also involves content management systems (CMS, WordPress), keyword research tools, and various analytics tools such as Google Analytics. General knowledge of internet marketing is required.
6 basic professions in the positioning business
The scope of responsibilities of each SEO specialist is quite large and depends mainly on the positioning strategy used in a specific case. In other words, each page must be approached very individually. Actions that work for one industry will not necessarily be effective for another. This also applies to pages in the same niche, as each site may have a different history, different business goals, and different links.
Therefore, an SEO specialist must choose the optimal activities that will help increase organic visibility. Contrary to appearances, the work of SEO is not limited to obtaining links. So let's go through these most important tasks step by step.
1. Establishing a specific strategy and business objectives
This is the base from which you should always start any action. It is difficult to imagine running a business effectively without a long-term plan, i.e. a strategy for action. The strategy includes an analysis of the business needs, a thorough analysis of the competition, or the definition of the target market.
This also applies to Internet marketing issues, including website positioning. Business objectives may mean promoting a sub-page or a product or service offering.
2. Conducting a full SEO audit
The audit consists of carefully examining all elements of the website for possible errors. This is extremely important, especially when a given site has been positioned before or nothing has been optimized since its creation. An SEO specialist should therefore take a look at all the links, but also at the content of the website. Thanks to the audit, we know which elements need immediate improvement in order to improve the position of the website on Google. In the case of an audit, you should familiarize yourself with the best SEO tools, such as the Dedicated SEO Dashboard.
3. Choosing the right keywords for positioning
Of course, it is the keywords that generate the most important and valuable traffic to the website and so generate customers. It is through keywords that the website appears in search results for specific user queries. The list of optimal terms for a page cannot be limited to the most general terms, but the so-called long tail and broad positioning for multi-word phrases. SEO tools such as the Dedicated SEO Dashboard are helpful when choosing your keywords. It also turns out that an accurate analysis of the competition is necessary. So, you can use the Google Search Show Analysis feature of the Dedicated SEO Dashboard to show your clients the positions of their sites in Google search, as well as the TOP pages and keywords they are ranked for. This competitive analysis tool helps you identify the top competitors in the right niche, their traffic-driving keywords and understand their promotion strategy.
4. Optimizing the website for SEO
In this case, it is the knowledge of some SEO tools that prove useful, especially the knowledge of HTML, CSS, content management systems, or Yoast SEO plugins in the case of the optimization of a website set up in WordPress. Each page must be fast and responsive and thus adapted to be easily displayed on mobile devices. The positioner must also ensure that as many errors as possible are eliminated from the code.
One of the key elements of the effective positioning process turns out to be optimization and content creation. This should be done by an experienced SEO writer who will prepare comprehensive and unique high-quality content with appropriate keyword saturation. The positioner finally publishes the texts on the website, formatted according to art.
5. Creation of links
No positioner can ignore such an important issue as acquiring solid SEO links from reliable sources. Above all, it is not their quantity that counts, but the quality. Therefore, the SEO specialist deals with the manual acquisition of these links. A good link comes from trusted and thematically related websites, for example, blogs, websites, or thematic forums.
6. Ongoing analysis of results
Every action must be verified. Therefore, the SEO engineer's tasks also include systematic analysis of SEO results and tracking positions for specific keywords obtained in search results. Website positioners must not forget about changes in Google's algorithms and must be up-to-date. Thanks to this, they can immediately react and modify the positioning strategy in case the company's website drops. Only in this way it is possible not only to get the best positions in the search engine. but also to maintain them in the long term.
However, the work of the positioner does not end here. It is very important to create your own SEO backup for clients and link them. It consists of creating thematic pages on which valuable texts will be placed. They are the basis for high-quality link building.
If you need to learn more about the subject of SEO and website promotion, we invite you to visit our Semalt blog.